Pop and Shop

Local rockers draw support from clubs, radio stations, record stores -- and the Burdines marketing department

Meanwhile Maher, who creates all of the department store's radio and TV commercials, is attempting to make the ads more conceptually sophisticated in order to please the bands, while still keeping the buyers coming.

"It's important to get a sense of what the clothes look like in the ads. I know that I have to put the Burdines shtick in there, but I try to make an even compromise," says the adman/director. "The important thing is to find the fine, fine line and walk it. If anything, I'd love to think that we could help push a local band to the point of success.

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