By Jacob Katel
By Laurie Charles
By Nate "Igor" Smith
By Abel Folgar
By Kat Bein
By Jacob Katel
But it was really Ryder's voice -- a remarkable instrument even after 30 years of shoutrock -- that propelled the Motor City badboys to the crest.
Fourteen records in the Top 100, five in the Top 40, and three Top 10s. Where do you go after that? What place is there for a fortysomething rocker whose glory days are now immortalized on jukeboxes and classic-rock/oldies radio? If you're Mitch Ryder, it takes you on tour every few years, through the States and Europe, living out of hotel rooms, eating chicken and dumplings from the Crackerbarrel, hoping folks will remember your name, your songs, your undeniably important place in history.
On the first leg of their latest tour, Ryder and his band have just pulled into Florida after surfing the long stretch of asphalt from Mississippi A Biloxi, St. Louis Bay.... How's the tour going? "Ehhhh, next subject," the weary warrior manages, with a little chuckle behind his demurral.
Seems there have been a few cancellations along the way. "Not enough to wreck the tour, but distressing signals about the economy," Ryder explains. There was a time when the excitement, the energy, the sheer love of the music was enough to keep the big Wheel rolling. You can hear it in his reminiscences of Detroit clubland, where the underage white kid was honing his soul rasp and his showmanship, at joints like the Village.
"The famous Village," he recalls, warming to the topic. "It was quite an experience. My peers were going to the football game on a Friday night or dances, getting drunk and trying to feel up girls, and I was downtown watching drug addicts practice, and transsexuals and cross-dressers, and every element of lowlife that walked the Earth. They all turned out to be human beings with some very eccentric problems, but much different from what I was being exposed to in the all-white suburbs." Once they heard him sing, the all-black audiences had no problem accepting him on their turf.
It was a love of black music that determined Ryder's (born William Levise, Jr.) road. In fact his first side was cut for the Detroit gospel label Carrie in 1962, and pre-Wheels he fronted a black band called the Peps. It wasn't easy getting there. "On the radio," he recalls, "mostly what was being played then was very homogenized, no grit to it, no edge, no challenge." Over the phone Ryder sings a snatch of "How Much Is that Doggy in the Window" to illustrate his point. Then one day he bought a transistor radio, all the rage at the time, and his life changed. "At full volume, at best, they sounded like they were done in the toilet 50 miles away," he says of the songs blasting from the decidedly low-fi radios. "But you couldn't miss the beat. I started listening to this station out of Nashville and there was one out of Chattanooga, and the signal was real strong and at certain times of night I could pick it up. I'd listen to that and WJLB out of Detroit, which was a black radio station. And I couldn't believe that music like that even existed." He pauses, perhaps to savor his renewed amazement. "Why didn't somebody tell me?"
At the Village, Ryder met up with some young white guys who shared his passion for black music, and Billy and the Rivieras, the hub of what would become the Wheels, was formed. A copyright conflict with another band called the Rivieras sparked their destiny, and the 1965 testosterone-fueled smash "Jenny Take A Ride!" cemented it. The hip-swiveling, hair-tossin' "Little Latin Lupe Lu" was the next Wheel song to chart, right before 1966's "Devil with a Blue Dress On/Good Golly Miss Molly" medley forever reserved them a place on everyone's dream jukebox.
A regional hit by Shorty Long in Detroit, "Devil with a Blue Dress On" was placed into the collective consciousness of rockers nationwide. "Shorty had a very slow, midtempo funk groove to it," Ryder says. "And we just put it into our little teenage heads that we were gonna make it a little faster and we came up with the right formula." It was the same formula that had worked so well on "Jenny" A pairing a Little Richard song with a relatively obscure R&B nugget. With "Devil" the concept was more fully realized, the simple guitar break between songs accompanied by one of the most teeth-rattling drum rolls ever laid to wax, Ryder's voice even rawer, the tension almost unbearable. The first thing his role model Little Richard said to him was, "Ooooh, my soul!" Later Bruce Springsteen would play the medley live, in either a tribute to, or an attempt to equal, Ryder's earlier work.